Because there are no graphic elements to convey messaging, the text is often exactly literal, stating the name of the company and sometimes even what it does. Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo - the wordmark. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. Here are four types of logo designs to consider with examples of logos we’ve recently designed: 1. Start with the basics and gain an understanding of the four main types of logo designs. Some companies that have wordmark logos are: Tiffany & Co., West Elm, Google and Sony. If you’re diving into logo design, you may be unsure where to even begin. graphic or symbol logo design You may not have thought about it before, but some companies have logos with a symbol and some just have a distinct way of typesetting their company name. The colors you choose and the overall design must speak to consumers on multiple levels. It needs to communicate what your business sells, as well as who you are as a company, what you stand for, and what consumers should expect from you. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. You have to weigh many variables when considering the look of your logo. design logo Wordmark is one of the most common types of logos but what exactly is it and why do so many successful brands favor it A wordmark is a typographic representation of a brand name used as its logo. A memorable one can create instant recognition for your brand, establish your credibility as a leading provider of your product or service, and help you stand out in the marketplace.
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